Overview:
Preferred Hotels & Resorts represents a diverse portfolio of independent hotels and unique hospitality experiences around the world. These selected projects are part of a company-wide rebranding initiative. In collaboration with an agency, the in-house design team and I developed a suite of materials—including brand guidelines, ads, event posters, one-pagers, digital assets, and more—to reflect the quality of the luxury and lifestyle hotels represented by the company. The result is a consistent and compelling visual identity of the Preferred brand that clearly differentiates it from competitors.

[print, digital]