Overview:
Proleukin is a drug used to treat adults with melanoma or kidney cancer that has spread to other parts of the body. This marketing campaign, featuring a style guide, website, and a sale’s aid, aims to educate and inform both healthcare professionals and patients about the drug’s efficacy. It highlights pharmaceutical advancements and outlines complex treatment processes in a clear and accessible way. The tagline “Go Short, Think Long” and the use of CGI iconography enhance the campaign’s impact, while a consistent visual identity and easy-to-follow format ensure clarity and cohesion throughout.

[print, digital]